Warren Winiarski sold Stag’s Leap Wine Cellars to a joint venture of Ste Michelle Wine Estates and Marchesi Antinori in 2007, for a reported US$185 million. On the surface, everything looks the same. The parking lot is still full, and there’s still a good half-hour wait for a place in the rustic tasting room, but Napa’s most famous winery is a sleepy-looking place, ivy trailing over the bare concrete of the new buildings, the original wooden sheds half-hidden in the oak and pine woods that sit just off the Silverado Trail. When he visited just after the purchase, Ted Baseler, CEO of Ste Michelle, thought he was in a time warp. “I first came here in 1984, and when we came back in 2007, to my amazement there were the same tasting rooms a quarter-century later,” he told me.
The new owners are a formidable combination of corporate heft along with Old World wiliness. Ste Michelle, owned in its turn by US tobacco conglomerate Altria Group, is Washington’s biggest player. It owns 14 big producers in the Pacific Northwest-including Columbia Crest, Stimson, and the eponymous Domaine Ste Michelle and Chateau Ste Michelle-half a dozen in California, and has partnerships with other big names such as Villa Maria and Champagne Nicholas Feuillatte, as well as Marchesi Antinori and its Napa estate, Antica on Atlas Peak. The relationship with Antinori goes back a long way; their first joint venture was Col Solare, a vibrant Bordeaux blend from Washington state made by Antinori’s enologist Renzo Cotarella, and more recently by Marcus Notaro, who has just completed his first vintage as winemaker at Stag’s Leap.
Antinori’s connection with Stag’s Leap goes back a long way, too. The urbane Marchese Piero is an old friend of Winiarski’s. He has been making wine at Antica, 5-6 miles (8-10km) to the north, since 2004, and he has a decadeslong association with the region. When Winiarski and his family finally decided to sell, they approached Antinori, and he suggested bringing in Ste Michelle. There was and still is some speculation as to how much of the enormous purchase price Antinori stumped up; after all, his gift of a 900-yearold name and winemaking history adds some luster to the new regime.
It’s quite a legacy the two companies have taken on. It was in 1970 that the bookish Warren Winiarski, former political scientist at the University of Chicago and for the previous few years making wine at Souverain and Robert Mondavi Winery, finally- via an abandoned project on Howell Mountain- came to rest at Stag’s Leap. As the story goes, he had had an epiphany while tasting Cabernet Sauvignon from Nathan Fay’s vineyard and bought land next door to it- what is now Stag’s Leap Vineyard, or SLV.
That Winiarski’s first vintage, the 1973 Cabernet Sauvignon, came top in the 1976 Judgment of Paris, is the stuff of legend. It catapulted the winemaker, and Stags Leap District, to world renown. (It wasn’t to become an appellation until 1989, but for the sake of simplicity I’m sticking to the post-AVA “Stags,” without an apostrophe, whenever I refer to the district rather than to the winery.) It confirmed Winiarski’s belief that the unique topography of Stags Leap could produce the style of wine he was seeking-what he and his successors call “the iron fist in the velvet glove”: supple tannins, ripe berry fruit, brisk acidity, medium alcohol, and the structure to age gracefully.
The valley within a valley
There is some debate about the distinctiveness of Napa Valley AVAs, with critics such as Stephen Brook and Elin McCoy questioning their validity. “Most of California’s AVAs are more to do with marketing and money than terroir and taste,” McCoy wrote recently, while Brook found he was able to identify mountain and valley AVAs less than half of the time in a blind tasting carried out for this magazine three years. But Stags Leap District has always seemed different.
It is the first and the smallest of the Napa Valley subappellations. It’s tiny-around a mile (1.6km) wide and 3 miles (5km) long-a “valley within a valley,” as its winemakers are fond of saying. The Stag’s Leap Palisades, the bold, 1,200ft (365m) rocky outcrop that gives the district its name, looms over the vineyards, holding the heat and creating high daytime temperatures. Soils are volcanic on the upper, eastern reaches, becoming loamier as they drop down toward the lower western elevations. To the south, ocean breezes from San Pablo Bay bring the temperatures down, allowing the grapes to cool and preserving their acidity.
Stag’s Leap Wine Cellars’ vineyards cover some 100 acres (40ha), running from the Silverado Trail and up into the foothills of the Palisades. The original purchase was followed in 1986 by the 66-acre (27ha) Fay vineyard, named by Winiarski in honor of its founder. The vineyards are Cabernet Sauvignon, with a half-acre (0.2ha) of Petit Verdot in Fay and an acre and a half (0.6ha) of Merlot in SLV. These two vineyards provide the three first wines: the eponymous Fay and SLV, and Cask 23, a blend of what Cotarella calls the “most elegant” lots from both. A fourth estate wine, Arcadia Chardonnay, comes from the new Coombsville appellation to the south: Arcadia vineyard is still owned and managed by Winiarski.
Then there are the second wines, the handful of cuvées blended from valley-wide fruit led by the Artemis Cabernet Sauvignon. It’s worth remembering that Ste Michelle is answerable to its owners, and a profit must be turned. This is where we are going to see tangible development: It seems likely that the Ste Michelle marketing machine will get behind these wines and promote them as upper-level steakhouse staples.
“With Artemis, we are going to have to find additional vineyards at some point, some land to do some planting so we can grow that,” Baseler says. “The goal is to refine and build, not to grow dramatically, but Artemis will lead that growth.” There will be no expansion at Fay and SLV. “How can we?” Baseler asks. “There is nowhere to go.” Next door to each other, but famously distinct, the former’s predominantly volcanic soils produce grapes with intensity, power, and structure, the latter’s alluvial makeup contributing softer, more delicate flavors. Of course, things are a good deal more complex than that. On an hour-long walk around the estate, vineyard manager Kirk Grace repeatedly draws my attention to anomalies and quirks in the topography-“sweet spots,” as he calls them-that yield grapes with noticeably different intensity of flavor.
Standing in Fay, with the Palisades in front of you and the winery buildings on the wooded knoll behind, you get a sense of the enclosedness of the place. Nicki Pruss, who joined the winery in 1998 and served as head winemaker until her rather under-recognized departure in May this year, described to me the “Venturi effect” of the “valleywithin- a-valley” funneling the cool winds from the bay.
Winiarski was never in doubt as to the uniqueness of his site. Over three decades he forged himself a reputation as the éminence grise of Napa, a cerebral counterpoint to the mercurial Robert Mondavi just up the road in Oakville. Both men were wedded to the idea of controlled, poised, food-friendly wines, but it was Winiarski who came to be seen as the Ancient Mariner of elegance, buttonholing journalists to deliver quiet but intense homilies on the virtues of restraint. Now, as the pendulum begins to swing back in Napa, and more and more winemakers (helped by the cool and difficult 2010 and 2011 vintages) are discovering how tannic structure, acidity, and restrained fruit are perfectly achievable, Winiarski looks more like a seer. He has always been right, according to a sizable proportion of the world’s critics. The famous 1973 still attracts high praise. At a 30th anniversary rerun of the Paris Tasting in 2006, critics such as Michael Broadbent MW and Jancis Robinson MW- tasting blind-lavished praise on the venerable Cabernet. “Very subtle but not especially intense. Hint of oyster shells. Lovely lift. Really racy. No tannin management here but great integrity and life. Could be Bordeaux,” Robinson said.
A precious machine
That was seven years ago. By 2006, Warren and Barbara Winiarski-and their children Stephen, Julia, and Kasia, all of whom had been involved in Stag’s Leap but moved on to other professions-had been thinking hard about the future of the winery. “We’ve been talking about selling as a family for four years,” Winiarski said at the time, “trying to come to the right decision. It became clear after a while that we needed to make a transition, because of [issues with] operating roles and ownership roles with the second generation. We all decided this; it was a deliberation by the family rather than a single decision.”
The new owners took possession as one might a precious machine-a vintage Bentley, say-that ran as well as ever, though perhaps with the odd cough from a leaky valve. The way Pruss remembers her early meetings with Baseler, it appears they lost little time in getting the bonnet open and examining the carburetor. “The first thing Ted Baseler said to me was, ‘What do you need to make better wine?'” she recalls. She told him the caves-which hold some 4,500 barrels-were too warm, so air-conditioning was installed. Then Baseler told her, “Piero would like you to have a Mistral sorting system.” This machine, one of the optic sorters popular among top-end wineries, uses airflow filters to sort the grapes, removing shot berries and any unwanted material. “Only solid, intact berries are delivered to the tank,” Pruss said, “with the result that the wines are more fruit-forward.”
The installation of air-conditioning in the caves dealt with what Baseler considered the most pressing problem at Stag’s Leap: Brettanomyces. For several vintages, going back to the late 1990s, critics and consumers-mainly American, it has to be said-had grumbled about Brett in the wines.
At first they thought the Brett was coming from the vineyards, but then they turned their sights on the storage facilities. Basically, the deep hillside caves dug by Winiarski were too warm. They used to leave doors open at night to cool them down. “It just wasn’t satisfactory,” Baseler said. So, the Brett was eradicated. The new pipes, Cotarella told me, had an almost immediate effect, with even the 2008 vintage showing a cleaner and brighter profile.
Air-conditioning and Mistral machines are investments, of course. The chilling system in the caves must have cost many thousands of dollars. (The fat insulated pipes run past Winiarski’s dramatic Foucault’s Pendulum, which hangs from the cave roof-a metaphor, as he was always fond of telling tour groups, for the passing of time and the aging of wine.) And you don’t get any change from a hundred thousand for the basic-level Vaucher Beguet Mistral sorter. But it isn’t upheaval; indeed, Baseler considered it basic maintenance. The legacy of the great winery is secure, he insists.
The dangers of change
Everyone from Baseler to Grace maintains that their role in Napa is not change but enhancement. Baseler explains: “Our position has always been, where it was great, make it better. The style will always be the Stag’s Leap Wine Cellars style: a little lighter in alcohol, a more classically European style. We want to enhance the style, to add some nuance. We keep to the concept of long-lived wines-they are not prototypical Napa Valley wines-but at the same time we want to have really nice clean fruit.”
Of course, “enhancement” and “nuance” can be dangerous words to use when dealing with an icon as revered as Stag’s Leap Wine Cellars, especially when you represent a multinational tobacco company. Talk of “more fruit-forward wines,” or dropping in the idea of “more approachability on release,” as Pruss did, gives some in the European wine community the jitters. Various august wine magazines were distinctly old-fashioned about the idea of a profile on Stag’s Leap Wine Cellars when I proposed it. “They’re corporate-owned now, aren’t they?” said one editor. “Haven’t the wines become rather commercial?” The tolerably widespread attitude is that when a corporation takes over a family-owned winery, it is guilty until proven innocent. Look at the furore surrounding Constellation’s purchase of Robert Mondavi Winery in 2004, or Burgundy’s (and Bordeaux’s) collective trauma at the influx of Chinese corporate ownership over the past few years.
The Brett issue is a case in point. Is it a fault or a facet of classical profile? A straw poll of Europeans and Americans, as a very crude guide, will often find the former much more tolerant of Brett than the latter. To Baseler, the problem of Brett was “self-evident,” and another American wine professional with an intimate knowledge of Stag’s Leap told me, “I’m a lover of SLV and Fay. I stopped buying them around the mid- to late ’90s and have just started again. They were pretty filthy. There’s this trope that Brett is terroir. If that’s true, then I can give you terroir wherever you want.”
It’s much harder to find a critic in Britain with such an attitude. Greg Sherwood MW, senior wine buyer at Handford Wines, who sells about 50 cases a year of all three of Stag’s Leap Wine Cellars’ first wines, says, “I’m well aware that Brett’s talked about, but I haven’t clocked it myself.” Moreover, he points out, “For a wine that’s supposedly riddled with Brett, it sells out pretty quickly.” Other critics I asked said the same. Stephen Brook said it was never an issue for him. “I did pick up what might have been Brett on 1997 Cask 23 and 2002 Cask 23, and more markedly on 2005 SLV. But that’s a very small proportion of the Cabs.”
At the winery, in a vertical of all three first wines-Fay, SLV, and Cask 23-going back to 1993, the words “earthy” and “medicinal” began to disappear from my notes as we moved on to 2007 and 2008, and I noted attractive Parma violet aromas rather than clove, a descriptor often associated with Brett. But it never occurred to me to mark down a wine, nor did it cross my mind that any of them had “dirty” aromas or flavors.
The issue, eventually, comes down to personal preference. But what is certain is that the new team is dedicated to the primacy of the vineyard, to letting “the soul of Fay and SLV shine through in the wines,” as Notaro says.
“We try to understand deeply the potential of the grapes,” Cotarella adds. “The vineyards are perfect, a special place, and we don’t need to touch anything.” Notaro, too, talks of nothing but the importance of those complex acres of soil and vine: “My first goal was to get to know Kirk and to understand his philosophy of farming.”
Similarly with vinification, Cotarella and Notaro say nothing remotely radical is planned. “Every winemaker has his or her own way of doing things,” Notaro says. He will experiment-depending on the vintage and what the vineyard gives him-with different extraction routines.
He will test different coopers, but little else. The regime has remained the same: picking at below 25° Brix, with an alcohol level of 13.5-14.5%-“to maintain the nervosity, the vibrancy of the wine”-then gentle extraction with “soft”
pump-over and punch-down, not crushing all the berries, and cool fermentation. Tannin management, Cotarella says, is key, and this is where Notaro’s work with Col Solare- and indeed the centuries of experience that Antinori has amassed-is vital.
“We’re accustomed to this. With Sangiovese and Nebbiolo you have to be very careful; and in Washington State you can have tannins that are a little bit too rough. Marcus is very sensitive to this, and he will apply this sensitivity at Stag’s Leap.”
The work of a goldsmith
There’s also great sensitivity toward Winiarski, who is still very much a presence: He and Barbara live above the winery in their handsome house on top of the hill. In August this year, the next major phase of development at Stag’s Leap was unveiled: a new US$7-million visitor center, designed by the architect Javier Barba, who was responsible for Winiarski’s last addition-an extension of the wine caves completed in 2000. By using Barba, Piero Antinori said at the opening ceremony, “We are honoring the dream of the founder.”
Critics will forever discuss style, and the presence or otherwise of unwanted aromas in the older vintages. Perhaps the wines will be more fruit-forward, perhaps they will require less aging, but it seems to me that any winemaking team that unfailingly steers the conversation away from the winery and into the vineyard, must be on the right track.
“We are still coming to understand the place,” Cotarella told me. “I really don’t want to make the wines any differently from the way they have historically been made. You only have to taste wines from SLV and Fay to know the strength of the vineyards’ character and how difficult it is to address, or define, every nuance. We say in Italy, è come il lavoro del orefice-‘it’s like the work of a goldsmith’-you need to have a very refined approach.”