Primum Familiae Vini launches €100,000 annual prize

Representatives of all 12 members of the Primum Familiae Vini. Photography by Michael Boudot

The Primum Familiae Vini, an association of 12 European families who are producers in the continent’s greatest wine regions, has announced the launch of the PFV Prize, an annual award of €100,000 to a family company in any area of enterprise that demonstrates excellence in sustainability, innovation, craftsmanship, and the successful transmission of responsibility and commitment from one generation to the next. The winner will have the opportunity to share knowledge with the 12 PFV families, all of whom have a long experience in overcoming numerous and at times existential challenges throughout their histories.

Marc Perrin, President of the PFV, commented: “We in the PFV believe that family companies are the bedrock of regional and national economies. The best family enterprises have a profound commitment to sustainable development and to the environment. Family companies should personify the best values of social responsibility and the kinder human face of free enterprise at a time when globalization and a rather depressing uniformity have become increasingly prevalent. By announcing this prize at a time of international crisis resulting from Covid-19, we emphasize the long-term thinking of family companies and our inherent optimism about the future providing we defend the right values.”

The 12 members of the PFV represent the artisan roots of family companies who all have a long history of dedication to their respective regions and the quality of their wines. The PFV aims to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.

Applications for The Primum Familiae Vini Prize 2020 can be made via thepfvprize.com, where additional information may be found, and will close on October 30, 2020.