Bordeaux second growth Château Pichon Baron has increased its allure for tourists with the opening of extensive new visitor facilities.
The most recent addition to the 17th-century estate is a reception area that boasts panoramic views of the vineyard, as well as a new tasting area and spacious seminar room.
The reception area sits alongside the majestic 19th-century château, with its emblematic turrets and romantic charm. Large enough to accommodate 50 people, it also houses a seminar room, as well as a “magnificent, light-filled” dining space that comfortably holds 70 people. The tasting room, after being closed off to the public for several months, has also been renovated.
Founded in 1694, when Baron Jacques Pichon de Longueville married Thérèse de Rauzan and gained both a spouse and the vineyard that had been owned by her father, Château Pichon-Baron was snapped up by AXA Millésimes in 1987 and is now the flagship in the French insurance company’s collection of Bordeaux properties. The expansion is part of AXA’s bid to open more of its properties to tourists, in the hope that visitors will continue to “discover or rediscover our wines, our love of the vineyards, and this beautiful region.”
A variety of visiting packages are available for tourists wishing to immerse themselves in Pichon Baron’s winemaking history and 73ha (180 acres) of vineyards. Ranging from “classic” to “prestige” and “immersive,” the guided tours fall between 90 and 150 minutes and each include an extensive tasting “experience.” The packages are available every day, but are by appointment only on weekends and public holidays.
Pichon-Baron already welcomes over 10,000 visitors annually. The addition of this state-of-the-art development is set to attract both enophile and day-tripper alike.